Franchise Development
Délifrance Asia has since grown from strength to strength with more than 186 outlets in Singapore, Hong Kong, Malaysia, China (Shanghai), Sri Lanka, Indonesia, Brunei, and Sarawak. Délifrance Asia has exclusive rights to own, operate and franchise outlets under the Délifrance trademark in territories which include the whole of China, Indonesia, Singapore, Malaysia, Hong Kong, Thailand, the Philippines, South Korea, Taiwan, Vietnam, India, Australia, New Zealand, Brunei, Sri Lanka, Myanmar, Fiji, Guam, Solomon Islands and Papua New Guinea.
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Our Requirements
Term of Franchise – With the option to renew, the initial term of the Délifrance franchise agreement is typically 9 years.
Goods & Services – To ensure consistency in the products and enforce quality control, purchase of key ingredients from franchisor is required. There are also specific vendors that franchisee has to adhere to, for alignment of store concept in the region.
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The Franchise Procedures
- Firstly you'll need to complete and return of Business Plan Proposal
- Our franchise team will conduct a In–depth interview to ensure you are the suitable candidate
- Presentation of Business Plan to Franchisor's Board of Directors
- Endorsement on Franchise Agreement
- Registration of Company
- Staff Recruitment
- Site Selection with the assistance of our Real Estate Team
- Store Concept Design Development
- Training
- Commencement of Renovation Works
- Food Tasting & Production Selection
- Stock Ordering
- Preparation on Marketing & Promotional activities
- Soft Opening
- Grand Opening Launch
On an average, the above process takes about 3 months.
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Our commitment in Training & Support
- Assistance in Site Selection
- Standard prototype plans and specifications, including interior layout and décor, equipment specifications and sign design that your local architect must adapt to meet local code requirements
- 1 month comprehensive training for the Operations team
- Management training
- Advertising & Promotion and Marketing support on store concept
- Point-of-Sale materials. (e.g., print, TV, radio, digital, public relations)
- Assistance with new restaurant opening
- One copy of our Brand Standards & Training Manuals and Recipes for each Delifrance you operate for the length of the franchise agreement
- Continued research and development into system and product innovation
- Ongoing field support
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